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June 12, 2003
Within Arms Reach: Drowning Can Be Prevented

OTTAWA — The Canadian Red Cross, CHEO’s Child & Youth Injury Prevention Centre Plan-It Safe, the City of Ottawa’s People Services and the Lifesaving Society launched its citywide drowning prevention campaign today at the Splash Wave Pool. The campaign’s objective is to increase awareness of the dangers associated with summer water activities and the importance of water safety for parents, caregivers and children.Assisting in their efforts to launch the campaign was Dr. Martin Osmond, Pediatric Emergency Physician and CHEO’s Medical Director of Trauma, and Judy Bates, Manager in Community Services for the City of Ottawa.Dr. Osmond stated “if we prevent even one drowning and near-drowning this summer and reduce the chances of children and youth finding themselves at CHEO for this reason, then this campaign is even more worthwhile. Increased vigilance and supervision by parents and caregivers, as well as educating children to stay away from water can go a long way in preventing drownings. Keep children within arms reach because collectively, we all have a role to play to make sure our children and youth have a water-safe summer.” Among the group’s key messages are that drownings are completely preventable and that supervision is the responsibility of an adult. If a child is not within arms’ reach, then they’ve gone too far.Aaron Burry, Director of Community Services, City of Ottawa, explains, “the City of Ottawa has programs that teach children to stay safe in, on and around the water by focusing on injury prevention, water safety and swimming. The public can call 580-2400 or visit ottawa.ca to find out more about these programs.”Also on hand for the event were AquaTots swim class participants. This Canadian Red Cross Water Safety program offered by the City teaches parents and caregivers how to ensure safety at all times while in, on and around water. Active supervision and proper training can help to prevent drownings. To date the Coalition has sent a mailing to all schools in the city of Ottawa with drowning prevention information, specifically targeting grade 2 classes as this falls in line with their curriculum. The group has also had some of its key messages translated into several languages and has relied on the Ottawa Community Immigrant Services Organization (OCISO) to help relay the information to the Chinese-Mandarin, Somali and Arabic communities. Information is also being sent to libraries, licensed childcare facilities, community centers, pools, Early Years Centres, and the City of Ottawa’s summer camps. Recipients of the kits are encouraged to hold a special “drowning prevention” day in their respective centres and to use the resource materials provided as tools in conveying the key messages. This is the 38th announcement in the City of Ottawa’s 100 in 200 Campaign. Every day, the City makes significant investments in the things that matter most to people, including public health, green spaces, safety, public services and public transit. This Campaign, which continues until Thanksgiving 2003, highlights the scale and scope of these initiatives, and demonstrates how the City constantly works to make Ottawa a safer and better community for everyone.

Media Relations: 737-2343, or paged via 737-7600.

 

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